The Avery Dennison Denim Deep Dive

Denim has long been an important and influential industry for Avery Dennison. We take great pride in our knowledge of the much loved material, the importance of its branding and what that means to the consumer.

With world-class manufacturing facilities at the forefront of some of the denim industry’s most cutting-edge product launches, Avery Dennison is proud to be a key player in material innovation. In this study, we discover the network of innovators driving intelligent, sustainable materials, custom products and digital solutions. We also take a holistic look at the brands who are leading the way in a number of different denim market segments, from influencer brands through to essentials. Curated by our partners, Denim Dudes, we take a look at the branding trends that are set to continue for seasons to come, and finally, you will find a run-down of products and technologies from our wide range of brand-enhancing solutions designed specifically for the denim market. .