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Customer Design
and Innovation Centers

Get Inspired with RBIS

Part think tank, part state-of-the-art creative lab, our Customer Design and Innovation Centers (CDIC) welcome leading apparel brands and designers from around the world. The four CDIC facilities, located in Los Angeles, New York City, Miamisburg, and Shanghai, were launched to invite collaboration, inspire innovation, and provide visitors with the insights, tools, and capabilities to develop the next breakthrough branding solutions with an emphasis on sustainability.

Our Customer Design and Innovation Centers are worth a visit.

Table with creative elements at New York CDIC

New York CDIC
With inspiration around every corner, this creative hub is perfectly situated in the fashion, art, business, and cultural center of the world. Notable designers and brands and cutting-edge labels alike come together to innovate a diversity of packaging and branding solutions for the apparel market.

Address:
218 West 40th Street, 8th Floor
New York, NY 10018

Los Angeles CDIC
Located in the heart of L.A.’s vibrant Downtown Arts District, this 15,000-square-foot Customer Design and Innovation Center primarily focuses on the fiercely competitive premium denim market, along with the surf and skate specialty markets. With the thriving independent design scene on the West Coast, this CDIC is also the perfect platform for established and emerging labels to collaborate and share inspiration.

Address:
953 East 3rd Street
Los Angeles, CA 90013

Denim jeans hanging in one of our customer design and innovation center
Floor space of MIamisburg CDIC

Miamisburg CDIC
This Customer Design and Innovation Center is located in Miamisburg, Ohio. It provides a variety of key solution sets, including RFID ticketing, in-plant printing, high-speed labeling, RFID store inventory capabilities, and more.

Address:
170 Monarch Lane
Miamisburg, OH 45342

Shanghai CDIC
The Shanghai CDIC was launched in 2014 in response to the substantial growth of the China market. It exhibits RBIS's creative capabilities, as well as technology application in real-life settings. Located in a vibrant urban environment, this center features the latest branding solutions including creative services; external embellishments; sustainable packaging; and the latest RFID innovations and apparel and footwear labeling solutions.   

Address:
5/F, Hongye Building, Xinye Park, No.1801
Hongmei Road, Xuhui District, Shanghai 200233, China

Deep dives and creative libraries at Shanghai CDIC

Meet Jason Scott,
Creative Services Manager, CDIC - NYC

Portrait of Jason Scott

What inspires me:
I’m interested in all forms of art and design, so I’m constantly taking it in. Design is all around us in New York City. A simple street sign was designed by somebody.

Balancing creativity and sustainability:
There are more and more materials being introduced to us and I don’t think brands need to make compromises any more simply because they want a green option. Green is mainstream now.

The biggest challenge facing brands:
How do they bring the shoppers back into the stores? I think it will come down to consumer experiences. Stores will need to become more interactive. They will need to become more like showrooms than just a place to purchase something.

Read

Meet Will Bernard,
Creative Services Manager, CDIC - LA

Portrait of Will Bernard

The biggest creative/branding challenge I’ve faced at RBIS:
Recently I was asked to rebrand a retail partner that I had worked with for 6 years. It was challenging to feel I could bring something fresh to the table, but after initially hitting designers block, I took a back step and refocused and looked at them independently as a consumer would.

My typical day:
Unpredictable! Sometimes, we have a team of designers here who want to discuss our latest and greatest substrates. Then we’ll give a CDIC tour to students from the Fashion Institute of Design & Merchandising who ask every question imaginable. Meeting people from all corners of the fashion industry is one of the most enjoyable aspects of my job.

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Meet Lynsey Feilden, Head of Creative,
Europe and EMEA

Where I envision apparel branding in five years:
I see two sides: One where branding is digital, changing, and overt, and the other where garments come straight from the manufacturer with no branding.

Balancing creativity and sustainability:
As a designer, every project is a problem-solving exercise, whether it is to improve communication of a product or reduce materials to reduce cost. Sustainability is a consistent driving force that is always applied at the problem-solving stage so is an early and integral part of the whole creative process.

Advice for aspiring creative:
Learn from as many people and as many departments outside your own as possible.

Read

How the Future of Denim is Changing

Denim jeans hanging with tag

Learn about consumer preferences, trends, and challenges in today's denim industry from influencers like Amy Leverton. Includes highlights from RBIS' exclusive panel discussion at our Los Angeles Customer Design and Innovation Center.

WATCH VIDEO

Sustainable Packaging Solutions

Sustainable packaging

Packaging has real consequences on the environment. That’s why Avery Dennison RBIS offers hundreds of packaging solutions that help retailers and brands improve their environmental impact and move closer to their sustainability goals. Products like our Greenprint assessment tool–which offers tangible insights into how packaging choices are impacting the world we live in–result in smarter, more resource-efficient, and more sustainable packaging solutions with enhanced consumer appeal.

READ

Visit Us

Our creative and product design teams can lead you from insights and design through manufacturing and distribution to your consumer.

Interested in a visit? It’s an experience you won’t forget.

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