The #ShowChiLove basketball festival took place during the recent NBA All-Star Weekend 2020 in Chicago. All eyes were focused on Chicago for that one week and the buzz in the city energized all the activity taking place. Together with our brand partner Veniceball we were able to harness the energy of the basketball world! Veniceball orchestrated the takeover of a local, non-profit gym facility called Breakthrough FamilyPlex for the whole week, transforming the court with a fresh new look that will continue to inspire for years to come.
Avery Dennison contributed to a shared goal: to create memorable experiences for the local community. We had a packed agenda; from pro-tournaments, dunk contests and celebrity games to a pop-up shop and customization experience. Avery Dennison provided all embellishment and branding solutions for the player uniforms as well as powering the limited edition customization experience for the local community. The results on and off the court were impressive to say the least.
Watch our video recap here to see what went down and be sure to follow our brand partnerships team over on Instagram for the latest @madetomention.
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