In the spirit of embracing digital-first tools, Sourcing Journal’s denim channel, Rivet, recently launched a digital look book focused on F/W 21-22 fabrics, trims, new sustainability concepts and innovations.
We were happy to contribute to this fantastic resource, bringing a one-stop-shop for denim brands to view a season’s worth of collections.
Technology and sustainability are merging to create new opportunities in the trims category. The look book features our partnership with The R Collective, a Hong Kong-based brand using deadstock to create beautiful womenswear collections. The brand recently introduced their Denim Reimagined collection supported by Levi’s®, featuring labels by Avery Dennison. One highlight is the care label which features a QR code that connects to a 4-scan experience. Each time the user scans the QR code on the care label, they are directed to one of 4 discoveries from conscious wash care to the supply chain journey to information about the brand. Items in the collection also showcase branding materials such as dissolvable paper, vegan leather alternatives and recycled yarns for woven labels.
In addition to these projects, we highlight the three main objectives of our 2025 sustainability goals: To advance the circular economy, reduce environmental impact, and be a force for good. From innovating with our customers to how we manage our supply chain to giving back to communities, these goals are embedded in our values as a business.
RELATED ARTICLES
September 2020
In support of the COVID-19 crisis, our Patched Together campaign invites people to purchase a series of limited-edition customization patches, featuring positive messages and support for health workers. 100% of net proceeds are donated to Doctors Without Borders/Médecins Sans Frontières (MSF).
September 2020
Consumer demand, plastic pollution and the impacts of COVID-19 are just some of the factors driving sustainable change in the fashion industry. As part of the CARVED IN BLUE® webinar series by TENCEL™, we took part in a panel talk with leading global trim manufacturers to discuss solutions.
April 2020
The Klabu Foundation builds sports clubs where young refugees are rebuilding their lives, while raising funds by selling high-quality sportswear. Here we take a closer look at the club’s crest.